"It's the very same old tissue, honey, it does not make a difference, ok? It's still going to work the exact same method", my exasperated other half hissed into my ear as I grabbed cartons after cartons of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me say that? I can't believe I really wrote 'designer tissue'. Yes, for a graphic designer and author who understands all about the kind of effort one puts into product packaging and branding items, I sure fell for it. All the hoopla. The shenanigans. The 'draw 'em in with good copy and fab color combo'. Hey, I am still a customer, bear in mind that. I am entitled to succumb to good packaging, I have a prevailing right to be human.
But they are so pretty ... the product packaging. I swear!
They have the 'nature enthusiast' product packaging, the 'fruity' packaging, the 'female on the go' packaging, and then they have the 'kids' product packaging. I grabbed 4 of each style packages and made a run for the counter with them with my yelling kids and exasperated husband running after me in sluggish movement.
Well, in this case, I was running for checkout with boxes of tissue paper with expensive product packaging styles on them. I enjoyed the product packaging develops so much, after using up all the tissues in the boxes, I would cut out the styles and place it into my 'must keep for reference' clear folder. I don't keep a lot of things in there because I am quite selective about the styles that I like, but these product packaging designs made the cut.
You see, this check here is the kind of thing that happens when you put some effort into making your product packaging design. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! They're going to THROW the PACKAGING away.
But this is what I need to tell you, as a graphic designer and customer. The more effort you put into creating your product packaging, more clients will take an appearance and stop at your product packaging or what's inside the packaging. Now, does it make good sense for me to state now that when they take and stop notice of your packaging, your opportunity of getting them to buy your product boosts? Precisely.
And without an electrifying packaging, customers are going to stroll past the loads and loads of other rival items ... and yours ... without even knowing you're there! Your item is sitting there on a rack, for goodness sake, and the only weapon you have is to have a great fresh food packaging.
Consider it!
They have the 'nature fan' product packaging, the 'fruity' product packaging, the 'woman on the go' product packaging, and then they have the 'kids' product packaging. Well, in this case, I was running for checkout with boxes of tissue paper with expensive packaging designs on them. I enjoyed the packaging designs so much, after utilizing up all the tissues in the boxes, I would cut out the styles and place it into my 'needs to keep for recommendation' clear folder. I don't keep a lot of things in there since I am quite selective about the styles that I like, but these dessert packaging product packaging designs made the cut. The more effort you put into creating your packaging, more consumers will take a look and stop at your product packaging or what's inside the cake packaging plastic.