"It's the very same old tissue, honey, it does not make a difference, ok? It's still going to work the exact same way", my exasperated other half hissed into my ear as I got cartons after containers of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me state that? I can't believe I in fact composed 'designer tissue'. Yes, for a graphic designer and author who knows all about the kind of effort one puts into product packaging and branding products, I sure fell for it. All the hoopla. The shenanigans. The 'draw 'em in with good copy and fab color combination'. Hey, I am still a consumer, keep in mind that. I am entitled to fall for great product packaging, I have a prevailing right to be human.
However they are so quite ... the packaging. I swear!
They have the 'nature fan' packaging, the 'fruity' product packaging, the 'female on the go' packaging, and then they have the 'kids' product packaging. I got 4 of each style bundles and made a run for the counter with them with my screaming kids and exasperated other half running after me in sluggish motion. It was absolutely a 'die-hard' moment. You know, when the hero is escaping from a lot of wild bad males with maker weapons, and they're shooting at your feet or something ... and there's an explosion behind you ... and whatever happens in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with expensive packaging designs on them. If I didn't like the product packaging develops a lot, I would discover it humorous enough. But I am dead severe. I enjoyed the packaging creates so much, after utilizing up all the tissues in the boxes, I would cut out the designs and put it into my 'should keep for referral' clear folder. I don't keep a great deal of things in there because I am quite selective about the designs that I like, however these packaging designs made it. They certainly did.
You see, this is the example that takes place when you put some effort into making your product packaging design. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. So, why invest a lot money on the product packaging?" Perhaps you're also believing that the cash ought to go towards establishing better quality items ... for faster shipment choices ... or possibly the cash should go towards spending potential customers to expensive dinners in Italian dining establishments. It's your call, really.
But this is what I need to tell you, as a graphic designer and customer. The more effort you put into developing your packaging, more customers will take an appearance and stop at your packaging or what's inside the product packaging. Now, does it make sense for me to state now that when they take and stop notice of your product packaging, your opportunity of getting them to buy your product boosts? Precisely.
You see, the role of product packaging is to get the customer's attention. And without an electrifying product packaging, customers are going to stroll past the heaps and loads of other rival products ... and yours ... without even knowing you're there! Your item is sitting there on a rack, for goodness sake, and the only weapon you have is to have a nice packaging. You've won the very first round once they stop and take a look.
Think about it!
They have the 'nature enthusiast' product packaging, the 'fruity' packaging, the 'female on the go' packaging, and then they have the 'kids' product packaging. Well, in this case, I was running for checkout with boxes of tissue paper with fancy packaging styles on them. I loved the packaging creates so much, more info after using up all the tissues in the boxes, I would cut out the styles and put it into my 'should keep for reference' clear folder. I do not keep a lot of stuff in there since I am pretty selective about the designs that I like, however these product packaging styles made the cut. The more effort you put into creating your product packaging, more clients will take a look and stop at your packaging or what's inside the packaging equipment uk.